What is Digital Marketing? Types, Examples and Benefits.

What is Digital Marketing?

Digital marketing, also known as online marketing. It is the promote of brands to forward with plausible. customers using the internet and other forms of digital communication. This involves not only email, social media and web designing, but also text and multimedia message’s as a marketing rout. Here are digital marketing types and examples. 

Inbound marketing versus digital marketing.

Digital marketing and inbound marketing are simply confused. Its for good result. many of the tools as marketing, email and online content for the competitor.

Digital marketing deliberate how specific tools or digital channels can invert prospects. A brand’s digital marketing strategy may use multiple purpose. Those of platforms or focus all of the efforts and platforms. email marketing campaigns while ignoring other digital marketing  path.

Why is digital marketing important?

If you want to start any type of marketing can help your business upgrowth. Digital marketing has become more important . Because of how accessible digital channel are there in fact. There were 5.45 billion internet users globally as of Aug 2024.

From social media to text the message,There are many ways to use digital marketing technique. in addition to digital marketing. It has minimal upfront costs, making it a cost- effective marketing way for small businesses. 

B2B versus B2C digital marketing 

Digital marketing planning work for B2B as well as B2C companies, but best practices significantly between the two. Here a closer look at how digital marketing is apply in B2B and B2C marketing strategies. 

Types of digital marketing. 

There are so many specialization within digital marketing are the way of interaction by using digital marketing. 

Here are some examples of types of digital marketing. 

Search engine optimization 

SEO is such as a marketing tool or a platform. where we can intake any information. About any work and company. it is also known as “An art and a science”.

The “SEO is a an important in a science because its requires to find and weigh different contributing factors. To achieve the highest possible ranking on (SERP) 

content marketing

Any marketing strategy, content marketing is to attract leads that completely convert into customers.

But it does so differently than conventional advertising. inspite of invite prospects with potential value. A product or service. some value for free in the form of written material. such as:

• Blog post                                                
• E-books

• Newsletters

• video or audio script

• whitepapers

• infographics

Social media marketing 

Social media marketing means driving traffic and brand awareness by accruing people in discussion online. you can use SMM to explore your brand, product, services, culture etc.

With most of the people spending their time engaging o social media platform, focusing on social media platform. if we focus on social media marketing can be worthwhile.

Pay per click marketing

Pay per click, or PPC, is a form of digital marketing that you pay a free every time someone clicks on your digital ads. So, in spite of paying a set amount to run targets ads on online marketing .

Search engine adverting is one of the most common types of PPC. google is the most popular search engine in the world. and 2nd popular search engine is You tube.

Affiliate marketing 

Affiliate marketing is a digital marketing strategy that someone makes money by promoting other business or service. The process by affiliate get a commission for marketing another person’s or company’s products. The affiliate marketing  is a way of searches for a product they enjoy, then promotes that products and earn the profit from each sale they make. The sales are path via affiliate links from one website to another.

Influencer marketing

Influencer marketing is working for B2B AND B2C companies who want to achieve new audiences. however, it’s important to partner with respectable influencers since they’re necessary representing your brand. The wrong influencer can rust the trust consumers have with your business.

The benefits of digital marketing.

The world is turn to digital because it’s convenient, pocket friendly and also easy to use. digital marketing is one of the platforms that makes you perfect for your business. it has many opportunity to earn money. digital marketing becomes prominent largely because it reaches a wide audience of people.

To know more about SEO v/s PPC click here